Carly's Corner

As an avid consumer of the iconic sports drink,  I thought  it  was only appropriate for me  to report on Powerade's latest campaign for the Paris 2024 Olympics.  I fondly refer to Powerade as the under-the-armor of the sports drink industry because they are both widely popular brands in their specific markets with loyal customers.  Yet, they  do not  have  the same  reach  as  their competitors might, especially in the.  According to an article from cnn.com, the study done by the research firm Euromonitor found that Gatorade tops the U.S sports drink market with 63.5% of the market share, while its younger competition, Powerade controls 14.3 %, followed by Body Armor, with 12%, and finally Prime with only 1.7%. Powerade hopes that this emotional campaign will create stronger brand loyalty, which could improve its shares in a market that is supposed to grow from 22.71 billion dollars in 2022 to 32.89 billion dollars by 203...